Well, the movie's website, also listed on the poster, has a window with different languages and a field to enter those numbers. You have to figure out which country is featured in each poster, and which language it would match.
Paramount PicturesWe didn't know "New York Times logo font" was a language.
Entering the right coordinates unlocks a Dropbox account. While that might at first make it seem like you've won an unpaid internship at Paramount and should probably head to Kinko's immediately, it's actually full of documents pertaining to the story of the movie. One seems to be a journal written by someone else who was called into learn the alien language, like Amy Adams' character.
It talks about meeting the aliens and then getting confusing flashes of images, which kind of spoils the ending of the movie. Throughout the film, we see Adams having flashbacks of her dead daughter, only to later realize that these scenes aren't memories -- they're visions of the future which she's getting as a result of her contact with the aliens. All along, we thought she was remembering her daughter, but it turns the kid hasn't even been born yet (let alone died), and Adams didn't know what she was seeing.
So knowing that a guy doing the same job was receiving flashes of images he didn't understand could potentially blow the moment that makes the movie truly great. But hey, it's not a total waste. Remember those 12 posters? Someone discovered that they make a sweet GIF.
Paramount PicturesThose poor space octopi must be puking in there.
You (yes, you) should follow JM on Twitter, or check out the podcast Rewatchability.
Frame your posters or they might as well be giant pieces of garbage!
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