When you assume your entire voter-base consists of cellphone-addicted idiots, things like this happen. The same thing happened when Chevrolet rolled out their new Chevy Cruze. To show that it was absolutely "millennial friendly," they demanded a group of actors pretending to be focus testers give their thoughts on the car in the form of emojis.
How fun, right!? It's like a puzzle, only backward and pointless! By the time a supposed focus group member tweets a pink unicorn and exclaims, "It's magical!" you realize that anyone taken in by this probably should not be allowed to drive.
"OK, I see a lot of you are just hitting the poop button over and over. Which is exactly what my teenage son said would happen when I ran this idea by the dinner table."