After Blackfish -- a documentary about how SeaWorld is just the worst thing ever -- came out, attendance at the parks plummeted. So SeaWorld decided if you can't beat 'em, join 'em. Literally.
In recent years, one of PETA's most vocal activists against SeaWorld was actually an undercover park employee. While most animal rights activists are fine with just protesting or making people sit down and watch sad documentaries because it is important, dammit, Thomas Jones was more of the pitchforks-and-torches variety. Like, he actually said people should get pitchforks and torches and "take down SeaWorld." He also told his followers on Twitter to "get a little aggressive" and to drain the tanks at a new park they were building.
"... as soon as I go on break."
Since PETA didn't want to be connected with a guy who was telling people to commit arson (hey, even PETA has standards), they looked into his social media background and figured out he was really Paul McComb, a SeaWorld employee since 2010. And they had leads that other aggressive "activists" may have been plants as well.
SeaWorld strenuously denied that they were using this guy for some sort of corporate espionage in order to make the people protesting them look bad and make themselves look better by comparison. However, it is weird that McComb was mysteriously the only SeaWorld protester who wasn't arrested during the 2014 Rose Bowl, almost like he had some connections.
The first time in history "Do you know who I am?" actually worked.
But don't worry; SeaWorld has hired lawyers to look into the issue, because if they did ask McComb to infiltrate PETA it wasn't consistent with "the values of the SeaWorld organiz-" wait, what's that? SeaWorld totally owned up to their hidden army of saboteurs in February? Whale, shit.