Rumors say the Double Down was invented by crashed Neptunians.
That's not Photoshop -- that's a satellite photo. One of the largest fast food establishments in the world opted to painstakingly re-create its corporate logo near an infamously secretive government complex, which is to say, in the middle of fucking nowhere. The point? Most likely to take advantage of the conspiracy theorists attempting to use Google Earth to spot all the government cover-ups happening in the area. It's a prime demographic for fast food. Also, as the press release said at the time, KFC wanted to be "the world's first brand visible from outer space" -- which must mean they've also mastered time travel, since Readymix cement had already done that 40 years earlier.
And they were smart enough to put it in the Australian outback, where no one would fuck with it.
Creating the massive Sanders portrait required arranging about 65,000 red, black, white, and gray tiles over the course of six days, all for the benefit of people browsing Google Earth and presumably aliens passing by on spaceships ... although the latter have yet to radio back to confirm they've seen the logo (maybe they're Popeyes guys). And hey, bonus: KFC got a neat time-lapse video out of it!