Unlike modern antiperspirants, the ridiculously strong Odorono prevented sweating for up to three days -- which many viewed as something that couldn't possibly be healthy. Add the fact that the active ingredient had to be suspended in an acid that could cause armpit irritation and literally eat holes through clothing, and the product seemed like the invention of a crazy person.
Roy Rosenzweig Center
"You can't have armpit odor if we dissolve your armpits."
But in a massive stroke of luck, Murphey paired up with door-to-door Bible salesman-cum-advertising evil genius James Young, who had one job: make women ashamed of sweat.
First, Young launched a massive ad campaign that painted perspiration as an embarrassing medical condition in need of a cure. Then, once he had established public awareness that antiperspirant was a thing, Young moved on to creating the idea that if you sweated in public, everyone around you would be whispering and snickering at you behind your back -- one 1926 ad went so far as to claim that a woman with underarm sweat "just doesn't belong," even though this had been untrue since the dawn of the species. In the 1930s -- when the Great Depression had everyone worried about, you know, being able to afford food -- Odorono ads spoke of how stinking up the office could lose you your job.
Not to mention making it impossible to find a man, every woman's highest goal.