To win, you had to battle your way through eight levels of doughnut and ice cream monsters to rescue the mayor (who is also diabetic) from the clutches of Blubberman, a hideously obese man in a floating wheelchair who throws pies at you. Then you have to feed the mayor the correct snack or watch him succumb to hypoglycemia and die:
It's basically the same as the plot from the Mark Wahlberg movie Shooter.
This game wasn't bundled with the insulin or given away to children at clinics -- Novo Nordisk charged people 60 goddamn dollars to bring home this "learning tool" for their sickly children. We feel that's a bit steep for families already paying the high cost of their children's treatment, especially considering that Captain Novolin is little more than a vaguely interactive commercial telling kids what foods to avoid (and more importantly, which brand of insulin will make them superheroes).
Kids shouldn't need a video game to tell them not to eat flying face-doughnuts.