Well, our suspicions were confirmed when several tech news outlets including The Telegraph, Yahoo! News, The Huffington Post and Mashable all reported that a study of 100,000 computer users found that people who still use IE to surf the Web have lower IQs on average than those who use competing Web browsers like Firefox or Chrome.
They Believed It Because:
It fits a narrative we all love: Users of [insert product/technology here] are [prettier, smarter, better endowed] than users of [insert competing technology here]. It's like those stories that came out a while back saying that science shows that Apple users are brainwashed zealots. Windows users everywhere nodded and said, "Yep, that sounds right."
Then they torched an Apple Store and made a PowerPoint about their experiences.
The IE-user IQ study had supposedly been conducted by a Canadian firm called AptiQuant, whose website had only been on the Web for a full month at the time. Also, according to the BBC, some of the images used on the site, including photos of the company's staff, were copied directly from a French company called Central Test, which also provides online psychometric and IQ testing. Reporters saw it and ran with it, probably because it included important-looking and colorful graphs that could easily translate the data for those very same "dumb" Internet Explorer users they were secondhand insulting.
"By God, a Vennpie graph. This MUST be legit."