I think that basically what we're trying to do is grow the magazine up with all of those folks who remember it so well from their childhood. There's really no national humor magazine for those of us who watch The Daily Show, Family Guy and Conan. There's The Onion, and they're brilliant at what they do, but they only do fake news. We're trying to capture that space.
Is it weird for you to work at CRACKED after spending six years in jail for possession of crack?
Believe me, the irony was not lost on me or my P.O. Despite the Pavlovian tic I get every time someone says the title of the magazine aloud, we all think steady work is a step in the right direction.
Why would anyone launch a magazine? Isn't print dead?
Is that what's dead now? I thought that TV was dead and that print was making a comeback or something. I think no matter what format you're working with, if you're giving people something that there's a demand for you're going to be alright. Our editor-in-chief, Monty Sarhan, is a really smart man and I don't think he'd start a magazine if print were dead, so no, print is not dead.
How do you keep the short-attention spans of Internet readers when there's porn just a click away?
You give them porn they can view at work. I mean really the simple answer is you try to make them laugh.