If you take this slogan's advice and look at it a second time, the only conclusion you're going to come to is that it makes Hilton's slogan look like a gleaming gem of savvy marketing.
Also, why is a corporation whose business model boils down to, "People will overlook a lot of nasty s**t if you're the cheapest in town" asking consumers to take a closer look? Are we supposed to be taking a second look at the stained, frayed bedspreads? Should we be re-examining the ridiculous price of Pringles in the mini bar? Or the drunk convention-goer who pressed all of the buttons on the elevator before heading to his room to order pornography? We suggest Holiday Inn "look again" to Snoop Dogg and Chingy for a catchier slogan.