Role: Cute Little Girl Who Fucking Hates McDonald's
Synopsis: A cute Sarah Michelle Gellar discovers that McDonald's uses a pennyweight's less meat in its burgers than Burger King. Outraged, she sets out to inform the world, armed with only her crayons and a national, multiplatform marketing campaign.
Bottom Line: We have no idea why advertisers think a lisp and pigtails equals credibility. It's great that, between naptime and recess, kids like Gellar find time for consumer activism. But, do we really trust the market research of someone who just recently learned full-bladder control?
Bonus Moment: The burger comparison chart's adorably informative backwards "e."