7 Memes That Went Viral Before The Internet Existed

Of course, all of these examples so far are from the modern, globalized world, where planes and inexpensive travel allow people and ideas to spread overnight. But there are memes that predate all of that. Go back 1,500 years or so ago, and at some point you'll probably come across LOLcats' great-great-great-grandfather, the three hares.
Via Wikipedia/Stefan Flöper
Memes then were just as funny as they are now.
A very popular image that was probably spawned during the Sui Dynasty in China, the three hares is an image of, well, three hares, chasing one another in a circle with their ears attached in the kind of lame optical illusion that entertained people back then.
Via David Singmaster
Cave 407, Dunhuang, China, Sui Dynasty, 589-618
The image broke out of China and spread, where it eventually became a popular architectural feature in medieval Europe.
Via Zefram
Paderborn, Germany
Eventually it ended up in Britain, where it became such a viral sensation that it started popping up on buildings every damn where. Fifteen centuries later, they're still sticking it on buildings.
This really demonstrates the amazing ability of simple images to persist across time and cultures. Imagine you get cryogenically frozen, and when you wake up, it's the year 3,568. Humans have colonized other solar systems. We are flying with bioengineered wings and storing our consciousness on embedded neural processors. All goods are manufactured instantly with superintelligent nanobots. And then you walk by a building and see that the Rage Face Guy is etched into the bricks:

But that's not even our oldest example ...

You probably learned this word alongside "alakazam" back when you got that amateur magic kit for your eighth birthday. Watch any cartoon where the character is about to pull a rabbit out of a top hat, and he'll preface the magic trick with "Abracadabra!"

Moments later things got X-rated.
But what the hell does it mean?
Well, this nonsense word has been repeated as a sort of running joke going all the way back to the freaking Roman Empire. And yes, it originally was used as a real magic word by magicians back in the day.
"Abracadabra" is first attributed in print to Quintus Serenus Sammonicus, a second/third century Roman sage/white wizard who reported on its healing properties. The idea was that if you said "abracadabra" multiple times in succession, dropping one letter each time, by the end you would be cured of whatever ailed you. Kind of like saying "Bloody Mary" in the mirror, except with less grisly death.

Apparently, even this spell was deemed too demanding for Gandalf's lazy ass.
The etymology of this nonsense word is difficult to pin down, but a popular theory is that it began as the Aramaic avda kedavra, which roughly translates into "create as I say." Wait, isn't that the spell from Harry Potter that kills people?

And now we arrive at probably the oldest meme in history, and it's interesting to note that it's every bit as nonsensical as "all your base are belong to us."
Via Eusebius
You all just got ancient-world rickrolled.
The phrase "SATOR AREPO TENET OPERA ROTAS" roughly translates to "The sower is at the plow," but nobody has cracked a better translation because we don't know what "arepo" means. Keeping with the theme, we're going to go with "cheezburger."
The phrase is a palindrome and can be read in any direction, including upside down and backward, so our best guess is that some Roman simply thought he was incredibly clever, and the rest of the ancient world thought it was cool enough to continue sharing with strangers ... for the next 2,000 years.
In Oppede, France ...
Via M Disdero
... and Cirencester, England ...
Via Throwawayhack
... and the Abbey of St. Peter ad Oratorium in Capestrano, Italy ...
Via Luiciemens
...and [Unknown],circa 323 B.C.-A.D. 256...
Via Yale University Art Gallery
... and in a cabin in the woods outside Morristown, Tenn.:

Maybe the true meaning of this is something incredibly insightful, but we're rather more convinced it was just mindless trolls from old-timey IVchan playing pranks on the world.
And buy the book that future races will consider the first.
For more Internet trends that have been around before you were born, check out 8 Online Fads You Didn't Know Were Invented Decades Ago. Or learn how our ancestors continue to best us, in 11 Modern Technologies That Are Way Older Than You Think.
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The best explanation I know of Sator Arepo is the following: Arepo was a plower who happened to be also a brilliant wagon wheel fixer (and an even better word square creator). According to this theory, "Tenet Opera" can be translated to "Takes Care Of". More loosely translated: "Arepo the plower masters wheels". Imagine the marketing effect of a sator plaque on top of his wagon wheel repair workshop.
ReplySATOR
ReplyAREPO
TENET
OPERA
ROTAS
EVERYWHERE!
Very interesting. I saw all of those memes at my highschool back in the day, and always wondered what they meant. As for "Frodo Lives", I think the hippies had a point. Frodo was always my favourite in the books.
ReplyJust saw Kilroy in the background of Hairspray, behind the the special ed. teacher around an hour into the film.
ReplyA more appropriate title would be 7 memes that went viral without the Internet, Good article by the way.
ReplyI don't understand what you mean. These all existed before the internet, so it seems both are equally appropriate. Would you mind elaborating?
He won't elaborate it, just a stupid douche saying nonsense...
One of the best articles I've ever read on here!
ReplyAndre the giant was not a Meme idiot! LoL. It was a street artist who drove all over the country and even traveling to outside the US to stick this s**t everywhere he thought could claim attention.
ReplyYou just described a meme.
What about bob? No, seriously, what about tons of random people writing "bob" on walls, toilets, etc? And what about people writing "beware of limbo dancers" on the insides of public bathroom doors that weren't long enough to touch the floor?
ReplyI felt the need to sign up just to explain how the Sator Square is much more awesome than this article shows. As well as reading the same in pretty much every direction aside from diagonally, if you rearrange all of the letters you can come up with two 'Pater Noster'(Latin: Our Father) in a cross shape, sharing an N; it's hard to visualize. That leaves two 'a's and two 'o's: Alpha, Omega. I'm a sceptic myself and I don't believe anything other than it's a huge coincidence, but even so it's ridiculously unlikely for all of those to come together.
ReplyThanks for the cool addition, but that doesn't make it as incredible awesome as you make it sound...
Oh s**t! What the hell just happened? What site is this? I just clicked on Next and... Oh. It's still Cracked. Wow, neat! Nice fonts.
ReplyAwesome article, as per usual, Jaco.
ReplyThree words: Clapton Is God
ReplyProvidence has an awesome night life.
ReplySee you at AS220 , a*****e.
Oh my god.... People who live on the internet are no more mature than the people who built society.
ReplyHoly s**t I feel like such an idiot. For years I've been reading Discworld and never connected Sator Square with... the sator square. Which I've known about since I was like... seven. Also, I was told Arepo was a name.
ReplyDiscworld FTW
Don't sweat it, man. Discworld is so awesome, in ten years you'll find something else you didn't realize was there. I read and reread, and I always find something new.
Arepo and Sator mean nothing. It's just Opera and Rotas backwards. The square can't properly be read in any direction, just most directions.
Reply Hide All See All 3 RepliesAll of these idiots trying to translate the backwards words make me think of the dad in Christmas Story, "Hmm, must be Italian!"
...Except that "sator" definitely means "sower" in Latin. They are actually quite certain of that one.
Wolf please explain to use where you got your degrees in history and languages that we may believe your claims.
i think this must be the ancient version of playing LPs backwards and revealing satanic messages. (you remember .. those ancient big black shiny disks chock full of music)
i've spread a few killroys myself
Reply Hide All See All 3 RepliesWhy do I feel like you are talking about sperm?
I thought he was talking about alcohol.
I'm pretty sure that drawing it in your backyard doesn't count...
Great article.
ReplyFrodo Lives must be some kind of rip-off of the Catch-22 spawned "Yossarian Lives" that was used in anti-war protests.
ReplyI was wondering if it was the other way around. Which came first?
The tree came before the chicken.
I just read all 572 comments to see whether anyone else had noticed that the guy standing between Hulk Hogan and Andre the Giant was Donald Trump.
Reply Hide All See All 5 RepliesResults: Nope, nobody else commented on that. And - I need a life.
I salute you.
my god it is. Trump for pres!
I .. feel humble ...
Hard work is its own reward. You win a cookie.
saw it, didn't give a s**t.