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The human brain is an absurdly complicated machine. It's constantly receiving, and acting on, a million subtle and not-so-subtle influences. And it's actually fairly amazing how much it's influenced by color. Don't believe it? Try taking a bright-red sleeping pill.

Or consider these examples.

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Entry by CZM

PInK IS THE new ORANGE CRACKEDOOM some PRISONS HAVE FOUND THAT using THE COLOR pInk REDUCED VIOLence ANd AGGReSSION. It's not just from embarassment.

Entry by CZM

GRIOY The combination of red and yellow stimulates hunger. Pa BURGER Hut KING McDonald's Hardee's CHARBROILY Johnny WenDy's Rocketo TACO OLD FASHIONED

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The color of the flecks in Cheer affected people's perception of the detergent's effectiveness. When Cheer detergent made its debut in the 1950's, i

Entry by CZM

The color of a politician's tie can manipulate our perception of them. Decisive & Intelligent & Powerful Trustworthy GRACK

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CRAOE The color of your mug can dictate the way your coffee tastes. Researchers investigated the impact that different colored mugs had on people's pe
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