Slowly but surely, John Edwards is beginning to realize that the reason he's trailing third in the Democratic Presidential nominee polls is that he's just not promising enough. His latest campaign speeches and commercials, however, seek to change that:
This should have resulted in years of therapy.
Sometimes it's just a matter of making the US Department of Defense look, like, REALLY cool.
Actual impending doom like global climate change or mass extinction just makes people bored.