This cinematic tour de force from Pantene follows a young deaf Thai girl with a dream: to play the violin. However, her classmate (a pianist) doesn't support her, screaming that she'll never be any good, and she should stop wasting everyone's time. Of course, she's yelling at a deaf person, so she's clearly not an expert on what the hearing impaired can and cannot do.
Pantene"Name one famous deaf musician!"
"BESIDES THAT ONE!"
The only one who supports her dream is a homeless violinist, who tells her it's good to be different. Well, unless you're someone with no aural feedback trying to master an art that's completely sound-based, then it's a bit of handicap.
PanteneAnd not to disparage the homeless, but you should carefully consider who you take career advice from.
But the girl keeps trying, and her rival keeps getting angrier for some unexplained reason. And then the homeless mentor gets murdered by thugs, because the stakes weren't already high enough in this, again, shampoo commercial.
PanteneTwist! The thugs were hired by her rival!
On the night of the big music competition, the rival pianist crushes it, actually using her hate of a deaf girl to drive her amazing performance. With a smug look, she leaves the stage, knowing she's got that sweet $20 Yogurtland gift card in the bag. But then a last-minute contestant is announced.
Pantene"Oh wait, no, this is a competition with rules that require people to register weeks, if not months, in advance, for so many reasons."
The deaf violinist enters and gives a stunning performance of Pachelbel's Canon in D Major, all while thinking back on her trials and tribulations. That's right, we're getting callbacks in this four-minute shampoo ad.
The song ends, and everybody gives her a standing ovation. The last thing we see is a beautiful shot of the violinist's shiny hair, and the Pantene slogan "You Can Shine."
PanteneEven though Pachelbel's Canon is the "Smoke On The Water" of the violin.
That was a very, very long way to go for a crappy pun, Pantene.
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