5 Shocking Ways People Keep Making Technology Racist

5

Color Film Was Specifically Formulated To Make White People Look Good

When the government stepped in to break up Kodak's monopoly on film processing in the mid-1950s, it opened up a world of opportunity for independent photo labs. Kodak, forced to loosen its stranglehold on the industry, but not wanting to fully let it breathe, developed a line of printers to market to said independent photo labs. Of course, if the photos produced by Joe Random's Bumfuck Photo Hut were still to bear the Kodak name, Kodak had to make sure their quality stayed consistent. To do so, they provided calibration guides in the form of "Shirley cards."

Kodak

The cards were named after Shirley Page, Kodak studio model, human calibration tool, and possessor of skin whiter than fresh snow on an American Apparel store. As you might imagine, equipment tuned to make Shirley shine her brightest made those with darker skin appear "dulled and darkened," but no one much gave a shit up until the 1970s. That's when Kodak competitor Polaroid stepped in, not with a new type of printer, but with a new type of camera flash designed to better reflect black skin. We'd laud Polaroid's efforts ... if not for the fact that they only did it to better aid South Africa in enforcing apartheid.

In the end, it wasn't humanism, but consumerism that leveled the film development field. When producers of dark chocolate and dark-stained furniture complained that Kodak film made their products look shitty, Kodak finally took note. More modern Shirley cards feature not just a single, pearly white Shirley, but an entire mixed-race gaggle of them.

4

Facial Recognition Software Has All Sorts Of Problems With Non-White Faces

In 2009, Taiwanese-American Joz Wang bought a Nikon Coolpix digital camera as a gift for her mom. But first, she fired the camera up and loaded it with portraits of her and her brother, because she's an immeasurably better child than we could ever hope to be. That's when she discovered that the camera's software code had some built in personal issues: every time she or her brother smiled, the camera flashed a warning that someone had closed their eyes in the photo.

Joz Wang

3

FaceApp Thought "More Attractive" Meant "Whiter"

Whereas Snapchat allows you to transform yourself into a rainbow-puking unicorn or a talking Chipotle turd, FaceApp promises more realistic photo manipulation. It allows you to "transform your face using Artificial Intelligence." With just one poke, you can age yourself by decades, flip genders, or make yourself more attractive ... words that, in FaceApp parlance, are synonymous with "whiter."

Terrance Johnson/Twitter

When it became apparent that FaceApp's "Hotness" filter was nothing more than a Caucasian-maker, CEO Yaroslav Goncharov issued a swift apology: "We are deeply sorry for this unquestionably serious issue. It is an unfortunate side effect of the underlying neural network caused by the training set bias, not intended behavior. To mitigate the issue, we have renamed the effect to exclude any positive connotation associated with it."

Yes, they just renamed the effect -- from "Hotness" to "Spark" -- which was obviously the best course of action, as opposed to, say, fixing it, or removing the filter entirely.

2

Digital Redlining Ensures You Never Have To Step Foot Inside A Black Neighborhood

The term "redlining" dates clear back to the National Housing Act Of 1934, and refers to the practice of denying opportunities to certain areas based mainly on their racial makeup. While redlining has seen much decline in the real world, its effects are still glaringly apparent in the digital one. When Pokemon Go exploded onto every last smartphone in the United States, players noticed something peculiar: The number of available PokeStops and Gyms in predominantly white neighborhoods vastly outnumbered those in predominantly black neighborhoods.

Daisy/Twitter

1

Hand Sensors Don't Care About Black People

So far the consequences of all these technological hiccups amount to "some people couldn't use some app/feature properly." But what about more pressing real world concerns, like, for example, not ingesting fecal matter?

We know it seems glamorous now, but seriously guys, it's not worth it.