In Space Quest III: The Pirates Of Pestulon, the protagonist, Roger Wilco, has to rescue two alien game-programming slaves from the evil company ScumSoft Inc. These two programmers are Scott Murphy and Mark Crowe, the two actual people who made the game. After being rescued, Roger drops them off on a planet with their boss, Ken Williams.
"Does your planet have a word for this type of unfunny narcissism? We sure don't on Earth!"
Most gamers suspected ScumSoft was a reference to rival adventure game company LucasArts and their well-known SCUMM engine. And it would be a cute jab, but it was totally unintended. ScumSoft was actually based on their feelings about their own company, Sierra. They depicted the ScumSoft offices like they pictured Sierra -- a labyrinth of tiny cubicles with whip-cracking bosses.
One of which, most disturbingly, enjoys short shorts way too much.
In an interview 25 years after the game was made, Scott Murphy said ScumSoft had nothing to do with LucasArts. It was simply a name he came up with years before. But, the whip-cracking bosses in the game were absolutely his real bosses, Ken Williams and Rick Cavin. You would think they might be offended, but it had the opposite effect. They would often brag about how cool it was that they were in a video game. So, the moral of the story is: If you're going to put your jerk boss into a game, don't be cute about it. Anything short of them getting kidnapped by a star slug for the Galaxy's Tiniest Penis Museum, and they're going to just like the attention.
Special thanks to @frankcifaldi. Raoni is the Brazilian Sub-Zero, and you can challenge him to Mortal Kombat here.
Unsurprisingly, pop culture is a favored method of ripping into people you don't like. Like how Shrek pretty much called a Disney exec a fuckwad. Or how Rowling modeled Severus Snape after a former teacher of hers. See those and more in 6 Famous Works Of Art You Didn't Know Were Vicious Insults and 5 Villains That Were Thinly-Veiled Versions Of Real People.
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