Since he had no money to film his own movie, he started cutting together video and photos off the internet, creatively editing them to make them scary and ominous, cutting the visuals to fit the story, making a fake documentary. Like Spinal Tap, only about mass murder.
So, for instance, in his screenplay, the Pentagon was hit with a missile and then was covered up for the public as a plane crash. Avery sifted through photo after photo of the Pentagon attack, all showing hunks of airplane scattered everywhere...
Including big pieces that have the Airline logo right on it (background)...
...And close-ups of burned-up landing gear wheels (shown side-by-side with a regular 757 wheel, for comparison).
All these pictures blink across Dylan Avery's monitor until FINALLY he finds a shot that doesn't show any wreckage. He saves it, puts it in the video, and writes voiceover that says NO PLANE HIT THE PENTAGON and NO PHOTOS SHOW ANY EVIDENCE OF A PLANE.
From Loose Change. "Where's the wreckage?!?!?"
Now obviously, hundreds of people were in the Pentagon that day, dozens of witnesses saw a plane crash, hundreds of people cleaned up airplane parts and charred bodies, air traffic controllers saw the plane fly in on radar, pairs of light poles more than 20 feet apart were knocked over when the massive wings of the airliner mowed them down like grass. But that's okay. He's just making a fictional movie, it's all in fun.
So he does the whole video like that. He cuts sound bites in half, saving the part where a flight instructor says something like, "I met the hijacker and he was a bad pilot," and deleting the part where the same guy says, "but you don't exactly have to be fucking Chuck Yeager to crash a plane into a building." Without that second part, it sounds like the guy is saying the hijacker couldn't have done the flying. He has literally edited the words to make the guy say the opposite of what he said.
But again, it's just fiction, a "what if" movie, a "War of the Worlds" broadcast. It was supposed to be a student film, his resume for the world, a viral video that would get his name out there. I have to admit, it was a great idea.
Conspiracy buff Phillip Jayhan ambles into Dylan's life, waving around a sweaty wad of money. Jayhan, by the way, says the world is run by a massive satanic cult that enslaves prominent politicians by delivering kidnapped boys for them to molest and then blackmailing them about it later.
World leaders gather for massive Satanic ritual
Okay, that's probably true. But the point is Jayhan offered to pay for Avery to get his little film off the ground. Only, the thing is, Jayhan didn't think it was fiction. Jayhan, who believed in every available conspiracy prior to 9/11, believes that the WTC planes had missiles on them that were fired at the towers and that's why they fell down. Oh, and also there were bombs in the towers. Or something.
Avery, realizing now that the financial future of his film and his dreams of fame and fortune lie entirely in selling Loose Change as a factual documentary, miraculously discovers that, in fact, the plot behind 9/11 is real.
After all, which is going to have a bigger impact on you:
A friend who comes to work and says, "dude, I totally sat down and wrote a ghost story last night, wanna read it?"