Will Smith once said in an award show acceptance speech that he didn't need to cuss in his raps to sell records, prompting Eminem to famously call him out in "The Real Slim Shady" with this line:
Will Smith don't gotta cuss in his raps to sell records, well I do, so f**k him and f**k you too.
That line from Eminem is as great as Will Smith's holier-than-thou approach to accepting awards is obnoxious, but both moments ignore one long forgotten fact: Will Smith totally tried to cuss in his raps to sell records once, and the results were absurd.
See, in the years following DJ Jazzy Jeff and the Fresh Prince's (who will from here on out be referred to as "Will Smith" to save keystrokes) third album, rap music had taken a serious turn for the gangster. Suddenly, the duo's brand of "Parents Just Don't Understand" jokery was completely out of touch with what discerning rap fans craved, which was songs about the gritty realities of life on the street interspersed with the occasional endorsement of smoking weed every day.
Inexplicably, Will Smith decided that the best way to address claims of his music being for squares was to release a four-minute song about a minor traffic accident and pepper it with enough threats of violence against women to make it a strong contender for inclusion on any future Chris Brown cover album.
If you don't have time to watch the video, here are some highlights:
The Part Where He Threatens to Break His Girlfriend's Wrist
At the 0:56 mark of the song, Will Smith sets the tone with this line: