Last week, a prankster hijacked the Twitter account for Burger King, claiming that the fast food chain was sold to McDonald's due to employees' drug-fueled shenanigans. This sale would've made sense, as psychedelic freakouts have historically been the Golden Arches' bailiwick.
You see that unwashed dwarf? He's where the Shamrock Shakes come from.
And thanks to the surge of Internet rubberneckers, Burger King reaped a windfall of thousands of new followers, jumping from approximately 80,000 last week to give or take 110,000 presently. This raises an infinitely more interesting issue -- who were these insane people following Burger King before the hack? And more broadly, who the hell follows fast food chains' Twitter feeds?
Most of us go through our daily existence fleeing from commercial incursion. We instinctively DVR skip, ad block, and mute button the shit out of any yappy avatars of late-stage capitalism. So it's kind of mind-boggling that A) the McDonald's Twitter feed is just shy of a million followers and B) some combination of 94 people and/or spambots felt compelled to retweet a half-assed Instagram of an Egg McMuffin.
"Please retweet this ad for a sandwich that's readily available on every continent except Antarctica."