How do you take something boring and make it seem hip and cool? That's a question advertisers have been struggling with since the dawn of commercials. It's also a question that's led to some of the most egregious television commercial blunders of all time.
It was probably the question of making the uncool into something cool that plagued the makers of this PSA from the 1990s:
It's about voter registration. It stars Spider-Man, because if there's any group you want voting on important issues, it's people who are easily swayed by fictional spokesmen.
Let's take a look at a few of the ways this idea went horribly wrong ...