... and takes off his helmet ...
... to reveal that he's Deputy Prime Minister of Poland Waldemar Pawlak, and ... that's it. Nothing about his policies or campaign, just "Vote for me because you just watched me successfully land a hang glider in ideal weather conditions."
Clearly, it's not even him in the video until that final moment when you actually see his face. So taking that into account, the message of this video is "Vote for Waldemar Pawlak because he thinks hang gliding looks like a lot of fun, too."
It's not going to earn him a spot in any history books, but he makes a convincing case nonetheless. After all, it's not like we can land a hang glider either, and we didn't even think to mock up a video to make it look like we could.
But Waldemar Pawlak sure did. That's the kind of leadership that wins elections.