Have you heard? The Pepsi Company has just released and retracted what is now being celebrated as the most racist and sexist commercial in history, which is saying a lot, considering history's track record.
The story follows a severely battered white woman participating in a lineup of black men and one goat -- so yeah, smashing start.
Nothing says "refreshing" like goats and violent crime.
As the white cop eggs her on to pick one, the goat verbally threatens her until she has a breakdown and leaves. Ha! Right? Mountain Dew.
Considering its budget and notoriety, one would imagine that this piece of shit had to break through a whole bunch of safety nets to actually see the light of day, something that turns out to be not a hard task to do.
In fact, when you recount the steps, it's downright understandable -- also hilarious.
Step 1: Find an Edgy Celebrity to Endorse It
If you want something that all the hip young kids are going to get on their knees and blow, you'll need a hip young kid to sell whatever garbage you're stuffing. At least that's the technical phrasing. Basically, go turn on MTV and buy whatever is on there. In this case, it's Tyler, The Creator, the grammatically correct co-founder of the hip-hop group Odd Future.
Chelsea Lauren / WireImage / Getty
And the man who revolutionized the T-shirt.