So you're a big-time celebrity and you've just pissed off millions of people in the world by saying something astoundingly dumb. We've all been there. What's important now is getting back in the public's good graces by issuing a heartfelt apology -- and by "heartfelt" we mean "coldly manufactured using the following tips." The closer you stick to the formula we're about to present, the sooner everyone will forget that you're an objectively terrible person and go see your movie/buy your record/re-elect you for public office.
So whether you're planning to get drunk in public, insult an entire ethnic and/or religious group, yell at some nice officers, or do all three things at the same time (see: Mel Gibson), just keep these pointers in mind and you'll be fine!
5 Play the "Hey, I'm a Victim Here, Too!" Card
According to experts, the perfect script for an apology goes like this: (1) say how much you regret the incident, (2) apologize clearly, and (3) grovel for forgiveness. However, celebrities know a little about this subject, and they've added an important step to that recipe: (0) point out that you're a victim here, too, in a way.
For instance, back when David Letterman came under fire for not being able to stop boning his staff, he started his public apology by mentioning that this whole thing came out because he was blackmailed. Only two minutes later did he get around to the "Oh, by the way, sorry to my wife and stuff" part, but he already had our sympathy by that point.