Not every brand strikes gold when it attempts to design an eye-catching new logo. The following efforts all belong in a museum next to stacks of racist magazine ads and Flintstones cigarette commercials to remind us all how freaking crazy marketing can be.
Today, Starbucks has more locations than McDonald's, quickly approaching a ratio of 1 per every 10,000 people. We don't even get that kind of representation in Congress. Their logo of a nude monarch holding two lobster tails is one of the most recognized in the world:
But from 1971 to 1986, Starbucks had a logo that looked more like a Nordic sailor's casket engraving.
Or the sluttiest mermaid of all time.