Just as when televisions threatened the matinee back in the 1950s, on-demand streaming technology from places like Netflix and YouPorn are causing the powers who trade in overpriced popcorn to get a wee bit jumpy. Sixty years ago, some theater owners reacted to the outside threat to their livelihoods by unleashing a wave of insane gimmicks, like vibrating "Tingler" seats and mock "so scary you might die!" insurance policies. But we'd never resort to that level of desperate, publicity-seeking shamelessness nowadays, right?
5They Want Phones to Be Socially Acceptable in Theaters
Wonderful. Just when society evolved to the point where most people realize that talking on a cellphone during a movie is a supremely shitty thing to do, now they're going to actually encourage us to use our mobile devices in the theater? People have been shot and killed for that.
The shooter was arrested, but only because he had also been using his phone during the movie.