5 Companies Whose Ad Campaigns Just Backfired Horrifically

5

Zara Sells Pajamas That Resemble Concentration Camp Clothing

You'd think that it'd be difficult to mess up designing clothes meant for drooling idiots in darkened rooms, but the geniuses over at Zara have mastered it. After deciding to add some toddler PJs to the lineup and presumably going back and forth on what would be the absolute cutest design, Zara settled on little sheriff outfits. The problem? Apparently, when looking for inspiration they slightly misspelled "Western movies" and accidentally typed "Holocaust documentaries."

Zara, news965.com
"Uh -- damn dyslexia."

4

Malaysia Airlines Asks/Warns Customers to Prepare Their Bucket Lists

Malaysia Airlines has had, to put it in no uncertain terms, an absolute motherfucker of a year. After two widely publicized tragedies involving their aircraft, it's only natural that they should try to erase the "Malaysia Airlines = death" association from the minds of the public by doing something fun. Like, say, a contest where you have to create your "ultimate bucket list." As in, "list of things you want to do before you kick the bucket." As in, "you're gonna fucking die."

3

Fox Celebrates "National Beheading Day" on Day of ISIS Beheading

There's bad timing, and then there's "someone in your company is a wizard and also evil." Case in point: to celebrate the release of the first season of their show Sleepy Hollow on DVD, Fox decided to commemorate the day with the hashtag #HeadlessDay. You know, because it's hard to think of hashtags when your most popular character is called "the Headless Horseman."

20th Television
That makes no sense, you literally brainless dolt.

2

DiGiorno Loves Pizza, Misusing Domestic Violence Hashtags

Every once in a while, something comes along that renews our faith in social media as more than just a collection of bad jokes and a thinly veiled excuse for data mining. For example, in the wake of that horrifying video of Ray Rice beating his wife, thousands of victims of domestic violence flocked to Twitter to share their stories using the hashtag #WhyIStayed.

And then, about five minutes later, something else usually comes else along and kills that renewed faith. In this case, it was DiGiorno Pizza chiming in on that somber moment with all the grace and aplomb of the Kool-Aid Man crashing a funeral.

twitter.com/scottatslee
Oh, noooo!

1

Michael Bay's Ninja Turtles Re-Creates 9/11 in a Poster

Teenage Mutant Ninja Turtles was pretty terrible, but let's face it: it wasn't as bad as, say, 9/11. Well, someone in the marketing department saw an early cut and clearly disagreed.

Paramount Pictures
The original version had Leo beheading Foot Soldiers on the way down.

Yes, that would be a New York City skyscraper exploding. With (turtle) people jumping out. And the words "September 11" written directly underneath. If you don't know why that's a potentially volatile combination of imagery, congratulations on being 5. The poster was pulled almost immediately after being posted online, although you probably already knew that if you were standing outside and heard the collective "Whaaaaaaaat?" reverberate around the planet.

Sure, this was an Australian poster (Sept. 11 was the release date there), but it was released online worldwide by Paramount's official social media accounts, run by people who presumably know what a 9/11 is. They either failed to look at the thing before uploading it or just assumed the Australian version of the movie was a lot darker and involved time travel.

When he isn't being not-controversial on Twitter, Adam writes about conspiracy theories over at his website.

For more corporate snafus, check out 4 Hilarious Leaked Emails Corporations Don't Want You to See and 4 Problems Companies Accidentally Revealed to the Public.