You may have heard the recent big news that Apple bought Beats Music for billions of dollars, which illustrates the growing trend of gigantic corporations trying to squeeze into a spot on the burgeoning streaming music scene. (The Beats deal has also fueled conspiracy theories that Dr. Dre is a sleeper agent in Suge Knight's long-simmering scheme to roll Apple into Death Row Records.)
But here's something you may not realize: The advent of music streaming is essentially a plague on the industry, a cutpurse on the level of Napster. The increasing popularity of music streaming services is almost guaranteeing that, 10 years from now, there will only be five or six bands left who can afford to keep making music, and they are the five or six bands that you are already tired of hearing.
5 YouTube Is Bullying Indie Labels Into Getting Their Way, or They're Gone
For most of us on the Internet, the music we stream comes entirely from YouTube, because it's easier than signing up for a music streaming service and nobody wants to admit to paying full price for "Tarzan Boy." Google wants to take advantage of that, because as they have spent the past year taking great pains to demonstrate to us, ruining YouTube is at the very top of their list of priorities.
"Man, all of YouTube's showing that drunken tadpole movie again."