If every industry worked like the movie industry, Atari would be on its 15th ET: The Game sequel, all Coca-Cola cans would say New New New Coke on them, and aeronautic companies would constantly be like "Hey, remember the Hindenburg? Let's do that again." No type of executive is better at spotting hilariously shitty non-trends and refusing to learn painfully obvious lessons than film executives. For example, they apparently still don't realize that ...
4 The LEGO Movie Didn't Succeed Just Because It Was Based on a Toy
The LEGO Movie had a lot going for it: Besides the fact that it already had a built-in toy line, a tradition of funny video games and home movies, and brand awareness for both children and sore-footed adults, it was also written and directed by people familiar with slam-dunking nostalgia, having previously done Cloudy With a Chance of Meatballs and 21 Jump Street. Combine all that with a talented comedic cast and a pre-President's Day release date designed to drum up word-of-mouth hype and you have yourself a bona-fide box office success.
The lesson Hollywood took from this carefully and lovingly made success? "Churning out movies based on toys = $$$$$." Here are the titles for some films getting fast-tracked right now:
"Hey, I saw some kids playing with a dead possum the other da-"