Unfortunately, Hollywood, on a streak of giving us movie versions of board games that absolutely no one wants to see, has teamed up with Hasbro to bring us Ouija, a movie about a bunch of teenagers getting murdered by their novelty fortune-telling device:
Somehow, none of these kids have any idea what a Ouija board is, despite the fact that they have permeated all levels of popular culture for the past several decades. Beyond that, this movie is quite possibly the strangest marketing tie-in of all time, because it is presenting us a world wherein your Ouija board may suddenly infest your house with violent poltergeists. Hasbro isn't exactly going to win a ton of new Ouija customers with this approach.
Although, admittedly, it's a better approach than "our toys may sexually assault you."