The first time we looked at this picture, we didn't realize that the bullshit plastered all over the wall had anything to do with the game. When we finally did, we thought the plant was an enemy.
The point of the IllumiRoom is to extend your field of vision, but the difference between a panoramic screen and the IllumiRoom is painfully obvious -- your living room is not made for things to be projected over it. No room in any house is both flat and monochromatic. The end result is a bunch of blurry colors stretched across your furniture.
Another demo shows the IllumiRoom projecting a video instead of a game, resulting in a schizophrenic nightmare we're amazed Microsoft thought was good enough to include in their promotional footage:
"... so we figured why not embrace epilepsy?"