While later pulling his pledge because of "lack of communication" (i.e., attention), at first glance this hapless young dupe may seem like a douche supreme for throwing money at a fucking starch in the hopes of landing interviews. The sad truth, however, is that he totally could.
"The word 'hero' gets thrown around in a lot of places nowadays ... this is one of them."
That would be the Verge riding the ironically worn tailcoats of the hipster express, facetiously calling the people involved "heroes" to put themselves on the cool side of the joke. After all, the entire reason this bullshit ball got rolling is because a news site reported on it back when it only had $100 of funding. The more the news said "Look at this hilarious Kickstarter!" the more people threw money to be a part of the joke. But why would being part of a joke actually matter so much in the first place?