You're probably aware of what Christian Mingle is and what it's about. But if somehow you haven't seen one of their cloying TV commercials, it's a dating site. And it's aimed at a specific demographic: devout Christians who are looking for a personal relationship with someone other than Jesus for awhile, with maybe a little light snake-handling on the side.
At any rate, Christian Mingle happens to also be the name of a movie that's coming out in October, and director Corbin Bernsen (yes, that Corbin Bernsen) insists that the movie is "not an ad or paid promotional piece for the dating website." But as far as we can tell, hoo boy, is that a load of bullshit. As much as Arnie Becker would like to deny the fact that this movie is one long commercial for a site that helps religious people thump one another instead of their Bibles, let's take a look at why that just might be exactly what it is.
4 It's You've Got Mail, Only More In-Your-Face and Stupid
The 1998 movie You've Got Mail also had a title that was clearly a direct reference to an existing product: the now-quaint inbox voice alert from AOL. Sure, it was a blatant tie-in, and though there was definitely an outside corporate influence on the film, nobody left the theater feeling like they were duped. Even if it was one of the more obvious examples of brand placement at the time, AOL executives weren't exactly there in the theater singing the praises of Netscape and flinging discs out into the audience (like they did with the nation's mailboxes). The association was there, but everyone involved pretty much kept their mouths shut about it. But Christian Mingle, from all appearances, lays their message on thick.
Home Theater Films
"And lo, the Lord did say unto his flock, that to mingle is divine,
and those that mingle shall surely enter into the kingdom of Heaven."