The most effective public service announcements are the ones that make us shit our pants just a little. For example, the best way to get us to care about stuff like workplace safety will always be convincing us we could be murdered by clumsiness at any moment. However, in an age of increasingly desensitized audiences, the PSA industry has recently started pushing the "scare tactic" envelope straight into surrealist body horror and unrelenting shock fantasy. Hope you brought a diaper!
4Teen Pregnancy: Now for Boys, Too!
Getting teenagers to stop boning is really hard. How do you convince people who are wired to want sex all the time to at least be careful about it? The Chicago Department of Public Health had an idea.
The budget for this ad consisted of a month's worth of beer and Whoppers.
Boys with grotesque bloated bellies, like something straight out of some cheap '80s horror movie or, even more terrifyingly, Arnold Schwarzenegger's Junior. They also went ahead and made them pose like homeless supermodels, for some reason.
"It was cheaper than an exercise ball."
These things are posted all over public transit and around high schools. The reaction has been mixed, but at least they've ensured that no teens will get any action near a bus in the foreseeable future.
3Binge Drinking Will Make You Barf People
Ever get so wasted that you threw up something really strange? Like a person? This ad originating from Spain begins with just another drunken teenager, but things quickly take a turn as the vomit starts to flow like a sweet pudding fountain ...
Who wants sponge cake?