To everyone present, this was a scene of joy, with a son and dad embracing one another after all the tough work and long nights, making the father-son neglect worth it. But to Nike, this was an event to be scrutinized. Why? Because of what the kid was wearing. Hours after the win, a Nike marketing executive fired off a message to Florida State pointing out that the kid was wearing an FSU shirt ... from Under Armour. Dun dun DUNNNN. He then had the balls to ask "Jimbo to eliminate that from the son's wardrobe in the future!"
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"Eh, it's a better deal than most kids get from us."
Never mind that there is such a thing as eagle-eyed label hunters scouring game crowds for the wrong labels, or that a Nike representative felt justified in requesting alterations to a 9-year-old kid's wardrobe, or that there was an exclamation mark at the end of his request. The really hilarious part of the memo is that it took a Freedom of Information Act request from the Wall Street Journal to discover the email in the first place.