All of us have foods we don't want to touch. It's not that we're picky eaters; it's just that Brussels sprouts and broccoli are gross, no matter how badly the first lady wants us to enjoy them.
But what really makes us picky eaters is foods we won't touch simply because they sound gross. That's why marketers are able to laugh at us from their penthouses with gold-plated toilets -- they can sell us anything. With the right name.
4Chilean Sea Bass Used to Be Patagonian Toothfish
For some reason, this adorable little swimmer, despite being undeniably delicious, just didn't move a lot of units. Because a fish is really only as delicious as the number of people who buy it, a change was obviously in order. Lee Lantz was the man to make that change happen. Disillusioned with his paltry toothfish sales, he just up and changed the name of the hideous-looking seabeast to Chilean sea bass, which, for all intents and purposes, it absolutely is not.
Dead-eyed stink-brick might have been more accurate.
Originally, the newly renamed fish was sold solely to make what had to be the most scrumptious fish sticks ever, so it wasn't the best marketing strategy. But then the Four Seasons in New York added Chilean sea bass to their menu, and a culinary sensation was born.