In the marketing world, standing out isn't just a goal -- it's a religious obligation. But sometimes absent-minded admen turn this rite into advertising blasphemy, earning them a toasty spot in publicity hell. Here are four recent ad blunders that mysteriously made it out to us, the schadenfreude-y public.
4 Fashion Label Loves Ugandan Warlord
Kate Spade New York recently rolled out a line of tote bags with catchy slogans like "Tequila Is Not My Friend" and "I Don't Care What Is Written About Me So Long as It Isn't True" (so you'll look like a raging alcoholic if you carry both bags at the same time). Anyway, the campaign went comically downhill when Kate Spade tried to remix a classic Big Apple design:
Kate Spade New York
"Oooo, the Kony 2014's are in!"
Wait a minute, does that bag say "I heart Kony"? As in Joseph Kony, the Ugandan warlord famous for child abduction and the star of a problematic viral video campaign last year? Well, it sure looks like it, and for the criminally high price of $228, fashion lovers could declare their love for a heavily armed cult leader who's currently terrorizing central Africa. This gaffe prompted Kate Spade to withdraw the bag and presumably refocus their efforts on a series of bags decorated with turn-of-the-century good luck charms.