Celebrity branding is nothing new -- get a reasonably famous person to attach their name to a product, and suddenly that $10 toaster becomes Malcolm-Jamal Warner's Bread-Heating Machine for $39.95. Recently, however, it seems to be getting a little out of hand, and we're seeing things like ...
4 Kanye West's $120 White T-shirt
For $120, you can own a plain white T-shirt "designed" by Kanye West, because the limit of his design prowess seems to be looking at a Hanes catalog and saying, "Just make that, only for $120 and with my name on it." It doesn't grant wishes or give you super rapping powers, although it does imbue you with the ability to instantly regret its purchase.
The fact that "sold out" is referring to the shirt's stock, rather than creator, makes us want to cry.
The problem with this shirt (beyond the fact that it costs the same as two copies of Saints Row IV) is that it really sucks as the status symbol it is clearly meant to be. Wearing an Ed Hardy shirt is like wearing a neon-painted "Douchebag" nametag -- message received. With the Kanye West $120 T-shirt, you have to literally approach people and inform them you are wearing a super expensive Kanye item, otherwise they'll just think it's Fruit of the Loom.