Summer blockbuster season has begun, and so has the flood of ham-fisted movie tie-in advertising. We have Star Trek into Darkness implying that we'll all be using Acer laptops in the far-flung future and Tony Stark test-driving Audis instead of drunkenly steering them off the side of the S.H.I.E.L.D. Helicarrier.
But every now and then, a commercial you can actually respect comes along -- in this case, it's the National Guard's Man of Steel ad, which was directed by Zack Snyder and wins points in our book for depicting Superman as one big crazy jackass.
This minute-long spot begins with soldiers out of uniform, going about their mild-mannered lives. But just like Clark Kent, they ditch their civilian duds when it's time for action.
"It'd be nice if we didn't have to wear fake glasses whenever we aren't on duty."
But wait! Why exactly do they need their uniforms? The ad goes on to tell us just that.