15 Surprising Meanings Behind Brand Names

Most of the time, a brand's job is just to be there, telling you, "yes, this is the breakfast cereal you're supposed to get." But where do those fancy names and doodles come from? It might seem to us, denizens of capitalism, that brands were always there -- that they sprang fully-formed from the head of some corporate deity in the beginning of time (the 1970s). Not so -- like everything else, someone had to create them, and intend for them to mean something (even if it's only "this car can go fast").

Marketing people like to tell you that brands tell a story. Often, that story is simply "the company's owner liked yellow." Not that it matters a lot, as long as you get your ice cream -- but hey, while you're eating said ice cream at 3 a.m. for reasons we're not going to ask about, knowing what that name on the tub means might give you something to think about.

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15 Surprising Meanings Behind Brand NamesSource: Mattel

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15 Surprising Meanings Behind Brand NamesSource: Hershey Community Archives

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15 Surprising Meanings Behind Brand NamesSource: Business Insider

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15 Surprising Meanings Behind Brand NamesSource: The Guardian

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15 Surprising Meanings Behind Brand NamesSource: History of Branding

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15 Surprising Meanings Behind Brand NamesSource: Creative Market

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15 Surprising Meanings Behind Brand NamesSource: IKEA

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15 Surprising Meanings Behind Brand NamesSource: BMW

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15 Surprising Meanings Behind Brand NamesSource: The LEGO Group

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15 Surprising Meanings Behind Brand NamesSource: Mitsubishi

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15 Surprising Meanings Behind Brand NamesSource: Audi

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15 Surprising Meanings Behind Brand NamesSource: International Committee of the Red Cross

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15 Surprising Meanings Behind Brand NamesSources: News from Volvo: I Roll Newsletter, Volvo Cars Global Media Newsroom

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15 Surprising Meanings Behind Brand NamesSource: Adidas

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15 Surprising Meanings Behind Brand NamesSource: Reader’s Digest

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