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Adult Swim’s Goofball Marketing Stunt That Caused A City-Wide Bomb Scare

Aqua Teen Hunger Force was the king of Adult Swim for a decade and a half.

The show was born out of goofball antics - a rough cut of the pilot aired, unannounced, before Adult Swim even technically existed - and to goofball antics it would return again and again. Most notoriously, the guerrilla marketing campaign that caused a city-wide panic:

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On January 31, 2007, a Boston commuter called the police after seeing this 'suspicious device: BMIVKIV O Over the next few hours, an army of first rSource: WGBH

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Not one person on the scene recognized it as a Mooninite: Those pissed-off pixelated moon people from Aqua Teen Hunger Force: CRACKED.COM

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They were popping up all over the country. But only the Boston police responded as if they were under attack from a Batman villain. CRACKED.COM

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The bomb squad actually detonated the first device. BREAKING NEWS ANOTHER DEVICE FOUND AT FENWAY PARK 300 6:03 As reports: of more Mooninites came in;

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In reality, it was a guerrilla marketing campaign for the new ATHF movie. LGTA TEEX MUNGER OCE couox MOVE PILAM O THOLATECIES Cartoon. Network's marke

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It took a young staffer at the mayor's office to point out that maybe this wasn't a national security threat. SUSPICIOUS DEVICES Sullivan Square Longf

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Zebbler was only contracted for $300, by the way But think of the exposure! Actually, in a happy twist, Zebbler later won a huge contract from the cit

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The next year, ATHF wrote and produced an episode lampooning the whole ordeal. Turner nixed it becauise the bomb scare had cost them millions of dolla

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In the end, Turner owed $2 million to the city of Boston. BREAKING NEWS TURNER BROADCASTING ADMITS HOAX WAS PART OF A CARTOON PROMOTION The film's bud

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