Being a scientist is probably really boring, with about 99 percent of your time spent staring at whiteboards and ironing your lab coat. Making an amazing new discovery is a rare, spectacular moment, is our point. So when a smart person sits down and thinks up a name for a thing nobody's ever seen before, it's a very big deal.
So it's all the more surprising when a scientist picks a modern-day pop culture reference as the textbook, forever name of their Important New Thing. But they do just that. For example: