Companies That Prioritized Principles Instead of Profit

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We tend to think of corporations as inherently greedy and evil, and with good reason. But as it turns out, sometimes companies walk away from huge profits for objectively noble reasons.

It's enough to perk up your faith in humanity. At least a little.

Entry by Andrea Meno

Dr. Bronner's refused offers from Walmart to stock their soaps. Twice. .BRONNER'S RONNIR'S b BRONNER'S DR. BRONNERIS HEMP CUTRUS HIN- HEMP PEPPERMINT

Studio Ghibli has resolved not to make more than 10 billion yen on merchandise. Co-founder Toshio Suzuki says that oversaturating the market with merc

Entry by Andrea Meno

CRACKED COM Ben & Jerry's makes sure its workers can live comfortably. 13 2.0 2.00 ery 200 175 Phes 2.00 40 OVM Shsk.os coolles 29 125 Brouenshe hocol

Entry by Andrea Meno

Adele has turned down endorsing everything you can imagine. That includes clothes, cars, toys, apps, nail varnishes, food ranges, drink ranges, fitn

Entry by DingDongKun

When Malden Mills textile plant burned to the ground, its owner Aaron Feuerstein continued paying the workers out of his own pocket. With Christmas ap

Entry by TheTay

SCHINDLERS LIST earned almost 15 times as much money as it cost to make But Steven Spielberg accepted no payment. Calling it blood money, the direct

Entry by K. Haeg

Dr. Russell Dohner ran a small medical practice in Rushville, IL for nearly 60 years until his death in 2015. Throughout his entire career, Dr. Dohner

Entry by Chan Teik Onn

CRACKED C COM Glaxosmithkline has successfully invented the world's first vaccine for malaria, and sells it at a non-profit price. gsk GlaxoSmithkline

Entry by Scott Laffey

NDAOTT SC Johnson is cool with selling less Saran Wrap to save the planet. When the company learned that the chemical used to make the product sticky

Entry by LAJL

GRACKEDOOME s Kingsman T HE GOLDEN CIRCLE Twentieth Century Fox canceled their premiere screening of Kingsman: The Golden Circle and donated the alloc

Entry by DingDongKun

When Patagonia received a $10 million irresponsible tax cut', they donated it to groups working on climate change. In addition, they commit 1% of thei

Entry by Andrea Meno

In 2003, stock analysts were pressuring Costco to slash wages and benefits to boost profits. They insisted that cutting wages and benefits (then the h

Entry by Scott Laffey

The Welsh band Super Furry Animals turned down a seven- figure offer from Coca-Cola. The group refused to let Coke use Hello Sunshine in a commerc

Entry by PollyDarton

Audible is giving back to Newark, NJ. laudible Since moving operations to a renovated historical cathedral in Newark, the audio-book company hires loc


ORACKEDOON 266 DICK S SPORTING GoODS. In 2019, after a spate of mass shootings, Dick's Sporting Goods destroyed $5 million worth of assault-style rifl

Entry by DingDongKun

Every week, Target donates over $3 million to the communities in which it operates. Since its inception in 1946, Target gives back 5% of its pre-tax p

Entry by DingDongKun

mParticle, a data company based in New York, gives two weeks fully paid 'Pawternity' leave, when an employee adopts a stray dog. CRACKEDOON


CRAGKEDEON Despite good ratings and near-universal critical acclaim, the creators of The Good Place decided to end the show with Season Four, to maint

Entry by evan2

Six major airlines-American, Frontier, United, Southwest, Alaskan, and Spirit-have issued statements indicating their unwillingness or outright refusa

Entry by Scott Laffey

GRAGKEDOON With a renewed focus on health, CVs pharmacy stores stopped selling tobacco products. CVSquitsforgood Let's Quit Together. tobcco Wer auit