Half of New York has seen one of Dan Smith's fliers. For almost 20 years, Smith and his homemade marketing campaign have adorned the walls of delis, laundromats, and just about every other small business in NYC. His message is simple; he will teach you guitar, and his grass-roots effort is earnest yet effective.
So many fliers, you guys.
Granted, I don't think I've ever met a single person that has taken a guitar lesson with Smith, but obviously it's working since Dan the Guitar Man has upgraded to a website and a YouTube page. Also it's highly unlikely that a person would continue to persistently flier the city for 20 years if the fliers weren't working, unless he was crazy. This being NYC, of course, means insanity is a very distinct possibility.
But Smith isn't crazy. He's just a dude with a guitar who wants to teach you how to play. And that's a pretty welcoming kind of thing, you know? He's trying to make the city a better place through the magic of music, instead of trying to get on some reality competition show to become the next big star. Besides, once you get parodied on The Daily Show ...
... you are a star, buddy.