You know what that means. Instead of another stuffy billionaire, he's just like us!
Of course, the image he projects serves a purpose, just like how I project an image of stunning yet approachable sexuality. To understand how it helps him, we need to look at what I call the Walmart-Amazon Neural Kontradiction, or WANK. Walmart has long been reviled for driving local mom and pop stores out of business with low prices made possible by their terrible treatment of workers (a survey ranked Walmart 69th out of 100 major corporations in public reputation). Amazon is also driving locals out of business thanks in part to treating its workers like shit, but that same survey found they're the most respected brand in America, presumably because half the people reading this have an Amazon parcel en route to their house right now.
They're both behemoths offering the exact same tradeoff of convenience at the cost of other people's well-being. So what's the difference? Well, Walmart is considered a white trash store (remember People of Walmart?) that you shouldn't be caught dead in. Amazon is billed as a hip, customer-first service for busy, tech-savvy people. (Did you hear they're going to start delivering with drones?) Amazon is new and high-tech and forward-thinking. You know, like Elon Musk! He is to other billionaires what Amazon is to Walmart.
But are you sure that Musk is just like you because you both love gadgets? Because I bet you wouldn't steal an artist's work for your own product, then mock the artist in public when they complained. This, then, is where we have to separate Musk the man from Musk the celebrity/hero/meme.