The new strategy is to eliminate unnecessary crossovers between characters and focus more on standalone stories that each nod at the larger universe. Or, as DC President and Chief Creative Officer Geoff Johns put it: "The movie's not about another movie." And with that, those of us who've written angry walls of text lambasting DC and Warner Brother's insistence that their cinematic universe try to accomplish everything Marvel's did in a fraction of the time can give our weary keyboards a rest. Just over a month away from the release of Justice League, they finally get why Marvel's interconnected universe works so well.
Marvel's success isn't lightning in a bottle. It's the work of careful planning by people like Kevin Feige, the president of Marvel Studios and the guy who, in essence, acts as the director of the entire MCU. His overarching vision for the cinematic universe gives every movie and show a sense of organic cohesion. In his system, each filmmaker is allowed to put their own spin on a property without too many instances of jamming in references because they need an Avengers movie ten minutes ago.
The news pairs well with Warner Bros. wanting to put DC properties in the hands of "master filmmakers and make sure they all coordinate with each other." That's exactly the strategy that Marvel used to establish their universe before they earned the right over a dozen movies later to have the Hulk costar in Thor: Ragnarok. A few well-placed references in a standalone movie go a long way.
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By Lydia Bugg