At some point, snack food companies realized that their core demographic was a group of young adult men who love being reminded that they're fragile idiots. Since then, almost every single one of their commercials has revolved around that premise. Point in case, every Doritos Super Bowl commercial for the past five years.
It may seem like a strange advertising tactic to relentlessly insult the only people who buy your product, but keep in mind that this is the same target audience willing to purchase shame-inspired "Late Night" Doritos in the flavors of tacos and cheeseburgers. Anyone who's willing to spend an all-nighter with dyed orange fingertips and meat-flavored MSG dust in his neck beard isn't exactly prioritizing self-esteem. Instead, these men are compelled to cram their faces full of more corn chips every time they see themselves outwitted and overpowered onscreen by lap dogs and babies. It is a relationship I will never understand.
The reason I'm giving 5:1 odds on this one is because in Doritos' tireless effort to emasculate their audience, they sometimes switch it up and let an old person do the job. In fact, one of the finalists this year for the Crash the Super Bowl ad campaign features a double dose of humiliation by showing a young man losing a battle over a bag of chips to a senior citizen who is also blind:
Take a minute to really soak up the implications of that commercial. That man is trying to steal an unpurchased bag of Doritos from a handicapped person while standing in the middle of a grocery store. That's a level of stupidity so profound that I'm shocked Doritos is still allowed to get away with it, but not so shocked that I'd put less than $10 on it happening at least twice in the first half of the game.