Snoop is a licensed football coach who started coaching his son's team, Rowland Heights Raiders, in 2003 and hasn't looked back. Currently, the man is the head coach of the Diamond Valley Steelers, formerly a "ragtag group of 12-year-olds" whom he has turned into one of the better youth teams in the country. What's more, Snoop is way more involved in his mentor role than the usual coach-and-team dynamic requires; he routinely sits down with the kids, talking about their personal lives, grades, and bullying. The evidently emphatic and effective Coach Snoop is so far removed from the cool-and-dangerous image of Snoop Dogg, he has made a point of never, ever rapping to his players. If one of them makes the mistake of even calling him Snoop Dogg, it's push-up time.
But wait, it gets even better. Where some people would consider living out the plot of an inspirational 1990s sports movie a pretty great achievement, Coach Snoop has taken things even further by setting up an entire league for youth teams just like his. Snoop Youth Football League currently hosts 19 teams. The league is entirely nonprofit, and its sole aim is to give inner-city children a healthy environment regardless of race, creed, or economic background.