Fresh and slightly salty from McDonald's comes this new slogan that is the absolute laziest shrug of bullshit. "Lovin' beats hatin'." The only time people ever use "beats" in this context is when they're defending something they have no passion for and don't care enough about it to make any kind of reasonable argument.
"Say, why are you putting your dick in that mouse trap?"
"Beats stabbing it."
"Why are you drinking antifreeze?"
"Beats bein' thirsty."
"Why are you eating dog shit?"
"Beats eating McDonald's."
A bigger potential issue with this slogan is: what in the Sam hell does it have to do with hamburgers or McDonald's in general? Are they just suggesting it's better to love McDonald's than not? Like, if you have to choose, why not love it because, and here's the kicker, lovin' beats hatin'? This is as philosophically enriched as making your slogan "C'mon. C'moooooooooon!" or the deeply probing "What the fuck else you gonna do?"