Next were two new games, both based on existing brands and both for toddlers (Disneyland Adventure -- a Kinect enabled game that will let your toddler tour Disneyland without you having to spring for a ticket -- and a Sesame Street game starring Elmo).
Then, finally, we reached the big announcement at the end (they always save cliffhanger "megaton" announcements for last, Steve Jobs-style) and they came out to announce that they were introducing "the beginning of a new trilogy." Yes! Something fucking new!
Then this came up on the screen:
Confused? So was the audience. By "new trilogy" they actually meant that there would be three more Halo games. Did I mention that Halo 4 is actually Halo 7? Which means they intend to put out at least nine Halo games before they're done? Oh, wait, they also announced they were doing a gritty reboot of the decade-old Halo to make it an even 10.
Sony came up next and announced a sequel, another sequel and then a reboot. After that it went sequel, sequel, special edition of a sequel, new FPS, sequel, new FPS, sequel, special edition of a sequel, new game based on an existing property (Star Trek), sequel, sequel and sequel. Then they introduced a new system (the PS Vita) and showed it off with four sequels.
Nintendo's list went: sequel, sequel, sequel, sequel, sequel, sequel, sequel, sequel, sequel and (hold on, let me double check here) a sequel. And you already know what those were, even if you haven't played a video game in 15 years: Mario Kart, Mario World, Luigi, Zelda, Kirby, etc. Then they showed off their new system (the Wii U) with a demo reel promising that some day it would allow us to play sequels like Arkham Asylum 2, Darksiders II and Ninja Gaiden 3.
Think about the situation with Hollywood -- movies are expensive as hell, so studios are scared to death of taking creative risks and thus we get a new Transformers movie every two years. But now take that and multiply it times five, and you have the situation with video games. Literally. A video game costs five times as much as a movie ticket, and therefore customers are five times as cautious about experimenting with unfamiliar games that might wind up being shit. Game publishers respond accordingly.