"Well, I think it signifies a good career choice, personally. If you can't be Superman, you might as well be another superhero."
"What do you mean?"
"IHOP managers go above and beyond."
That "What do you mean?" is the closest Business Insider will ever get to publishing the words "Haha, the fuck did you just say?"
The Hunger Games Subway Ad Warned Us About the Tyranny of Our Corporate Overlords
When Subway developed their new Sriracha chicken sandwich, they knew they needed a marketing campaign that would accent how bold the flavor was. And when they landed a tie-in marketing deal with the new Hunger Games movie -- a film crammed, jam-packed, perhaps even grotesquely swollen with raw, unfiltered boldness -- the message they needed to go for became instantly, inescapably clear. "Of course!" the marketer cried, thrusting his fist in the air with exuberance, "we'll tell everyone that eating our sandwich will get you executed by an oppressive fascist state!"
For those who haven't seen the movie, the character whose "boldness" Subway is comparing to their sandwich flavor is immediately executed by the state. As in literally moments after that shot, they drag him on stage and shoot him in the goddamn face, precisely because of how bold he is. There's no delicate way to put this, so I'll just come out and say it: Subway, your sandwiches aren't that good.
The ad also shows the movie's child protagonists, but that's ... kinda worse. Katniss (so named because she's agile, like a cat) and Peeta (because he makes bread) are "bold" because they're willing to murder the shit out of just a whole bunch of children. Is that what this sandwich will do? It's certainly a more realistic claim for them to make, but still probably not what they were going for.
And that's not the only problem: This entire situation just makes no sense. The Hunger Games is, after all, about an entire subsection of the population being subjugated into extreme poverty, while Subway (and fast food in general) is ... my God, that's it. That's the secret message: We're being Hunger Gamesed by fast food corporations. Not "Hunger Gamesed" in that we're being forced to kill each other to survive, but "Hunger Gamesed" as in what the book is actually about: We're an oppressed class being kept down by people in big, weird outfits, and only Subway dares warn us.
Behold, the vacant smirk of fascism.